The story behind Seedling, our latest newborn bedding & decor collection – Mamas & Papas IE

€25 off your next order over €250 | Sign up now

The story behind Seedling, our latest newborn bedding & decor collection

The story behind Seedling, our latest newborn bedding & decor collection

We chatted to the design team about their vision for our exclusive new range

Welcome to the World Seedling is our brand new newborn interiors collection, designed in-house and exclusive to Mamas & Papas. Created by our very own design team, it features everything you’d love to see in your newborn’s nursery - think organic cotton bedding, plush knit blankets, muslin dreampods, beautiful mobiles, statement wall hangings and hand-drawn artwork – in subtle nature-inspired prints and calming earthy shades. Modern parents wanting to create a neutral nursery will particularly love the colour palette of this collection – a luxe mix of warm neutrals, such as mocha, earthy mushroom, sage and linen - that’s a refreshing alternative to grey. With a rich mix of tactile fabrics, organic elements and unique prints, you’ll no doubt want to snap up everything in this special collection, but you can just as easily pick and mix pieces to suit your own baby’s room. Before you browse the range, find out the story behind it from our very own Senior Designer , Victoria Ockwell.

Inspired By a Simple Woodland Walk

“This collection was inspired by a simple woodland walk. Seeds drift on a gentle breeze, ready to take root where they fall, it’s first leaves bursting into life with the first touch of sunshine. A baby rabbit discovered in a field of grass, and playfully hops away.”

“To capture the feeling of a walk in nature we used watercolours and inks to create a delicate foliage, and then softened and recoloured into soft shades taken from nature. Woodland animals were sketched to capture movement and charm, then painted in inks and blurred with water, to create the softest of edges . These are beautiful prints you’ll want to treasure for ever.”

Compliment Current Lifesyle Trends

“At Mamas and Papas our talented design team create an exclusive collection of prints, all hand created in our design studio and every print begins with a story!”

“Each season we create mood boards and palettes, using colours that compliment current lifestyle trends, to sit comfortable in your home and nursery.”

“As soon as we are happy with a print we select a fabric for the designs to be printed on. We look at how the colours all work together and make alterations so the final product looks perfect.”

“By the time our customers are shopping in-store, we’ll already designing for the next year. So we always need to be one step ahead of the trends and then our design story begins again...”

As gentle as
 nature intended

As gentle as
 nature intended

Hurry! Our Big Little Event ends in: