The best moments of 2023 at Mamas & Papas – Mamas & Papas IE

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The best moments of 2023 at Mamas & Papas

The best moments of 2023 at Mamas & Papas

As we get ready to welcome the arrival of 2024, we’re taking a look back at the standout Mamas & Papas moments of 2023. From the arrival of iCandy to the launch of our pushchair Trade-In service, it’s been a year of increasing our product choice, launching new ranges, opening new stores and making sure we give parents and families in-store services they really need, when they need it.

New Neutrals

We kicked off 2023 with our New Neutrals campaign, helping you bring the same warm toasty neutral hues you were loving for your home and wardrobe, to all your baby products. From the Fawn Lua bedside crib to our Juice highchair in Croissant, our ‘new neutrals’ baby products were made to fit seamlessly in your stylish interiors.

Laura Ashley x Mamas & Papas

We teamed up with the quintessentially British brand Laura Ashley, for a totally unique design collaboration. The result? A standout collection of nursery interiors, baby clothing, toys and pushchairs, featuring Laura Ashley’s iconic prints. Delving into their iconic archives our design team re-imagined their signature prints, dreaming up covetable collections each season.

iCandy arrived

By popular demand we introduced iCandy to our stores and online, selling their bestselling range of pushchairs, including bundles, accessories and double pushchairs.

New stores and concessions nationwide

With 6 new Mamas & Papas openings across the UK in 2023, it’s now even easier for even more parents, expectant parents and grandparents to enjoy the full M&P shopping experience, including Buying for Baby one-to-one shopping appointments, complimentary car seat consultations, pushchair test-drives and expert product knowledge

Our Trade-In service launched

As part of our Loved For Life initiative we launched a pushchair Trade-In service. So once your little one has outgrown their pushchair, we’ll take it off your hands and swap it for a voucher. We make sure your pushchair doesn’t end up in landfill - refurbishing it and recycling parts – so you can rest easy knowing you’re doing your bit to help the planet, while picking up a voucher to put towards your next M&P purchase.

Seedling nursery décor & bedding

In 2023 we launched our beautiful new interiors collection, Seedling. Designed for newborns, but perfect for any nursery, this range was inspired by the natural world, and is full of organic-inspired elements, including 100% organic cotton; ultrasoft cotton knit and muslin; bedding and blankets perfect for layering; and hand-decorated accessories in sustainably sourced fabrics and warm earthy colours.


We scooped 5 awards from Retail Week and Loved By Parents. Including Best Family Brand, Best Side by Side Sleeper and more.

2023 has undeniably been a remarkable year for Mamas & Papas, filled with moments that have enhanced the lives of parents and families. From the inception of the New Neutrals campaign, which seamlessly integrated warmth and style into baby products, to the groundbreaking collaboration with Laura Ashley, our commitment to innovation and design has shone through.We look forward to continuing our journey into 2024, where we aim to surpass expectations, innovate further, and continue providing exceptional products and services for growing families.

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