For many families, a baby's first Christmas is a magical milestone they'll remember forever.
From choosing their first adorable festive outfit to taking treasured family photos and starting traditions that can be passed down for generations, it’s often the little moments that matter most. And according to our new research, that's exactly where parents are placing their focus this Christmas.
New Parents: Planning a Christmas You’ll Never Forget
Our survey found that almost three quarters (74%) of parents consider their baby's first Christmas highly important, with one in three (33%) describing it as extremely important.
While gifts remain a special part of the festive season, many parents are prioritising memory-making moments and family traditions they'll cherish long after Christmas Day has passed. You can find our full guide on creating moments before the big day here.
Baby Christmas Traditions: Precious Photos Take the No.1 Spot
When asked how they plan to celebrate their baby's first Christmas, many parents said creating memories is at the heart of their celebrations.
The most popular traditions include:
- Taking special Christmas photos of baby (63%)
- Buying a special first Christmas outfit (40%)
- Dressing baby in festive Christmas pyjamas (36%)
- Hanging a personalised Christmas stocking (36%)
- Reading a Christmas Eve story together (32%)
It's easy to see why these traditions have become so popular among families across the UK.
Whether it's a festive photograph displayed for years to come or a tiny Christmas outfit kept safely in a memory box, these simple moments often become some of the most meaningful memories of early parenthood.
Dressed for the Occasion: Christmas Baby Outfits
Another standout finding was the popularity of a baby's first Christmas outfit.
Four in ten parents plan to buy a special festive outfit for their little one, while more than a third will choose dedicated Christmas pyjamas.
For many families, these items become cherished reminders of an unforgettable milestone. The tiny jumper worn at Christmas dinner, the festive sleepsuit from Christmas morning, or the outfit chosen for a baby's first festive photo.
To mark those special festive milestones, discover our ‘My First Christmas’ collection alongside thoughtfully designed festive favourites that help turn little moments into memories and traditions to treasure for years to come.
Because while Christmas morning may only last a few hours, the memories of your baby's first Christmas can last a lifetime.
Write Your Own Christmas Story: Explore our 2026 Christmas Collection
Baby's First Christmas Gifts
Make their first one to remember with our My First Christmas range. From specially embroidered comforters to picture-perfect outfits, these thoughtfully designed pieces are made for memories.
Christmas Outfits & Festive Clothing
Enjoy dressing up your little one in our super cute and comfortable Christmas clothing. With beautiful partywear, cosy knits, and adorable seasonal outfits, their entire festive wardrobe is sorted.
Christmas Pyjamas & Sleepsuits
Make bedtime extra magical with our cosy collection of baby pyjamas and sleepsuits. Perfect for Christmas Eve traditions and slow, snuggly mornings by the tree, each piece is crafted from beautifully soft fabrics that are gentle on delicate skin.
Personalised Baby Keepsake Gifts
Celebrate their first Christmas with personalised baby gifts and clothing that create lasting memories. From soft personalised pyjamas and sweatshirts to cuddly blankets, hooded towels and more.
Christmas Baby Toys
Step into our 2026 Toy Shop and discover a world of toys to engage, excite and delight little ones from birth. Whether you're looking for a sensory play mat, a captivating storybook or a cuddly companion they'll adore for years to come, you'll find it here.
First Christmas Stockings & Decorations
Add extra Christmas magic to your family home with personalised stockings, Santa sacks and beautiful keepsake decorations, designed to be admired and treasured for many festive seasons to come.
